Selected interface designs. Tap or click any image to see it larger.
In development
In development
LAVIVEE
A premium wellness brand focused on wellbeing, vitality, longevity, and quality of life. The work is a Shopify experience, designed as a premium wellness journey rather than a generic online store.
A property and housing platform for rentals and homeownership, serving tenants, real estate agents, property owners, buyers, and sellers across the whole property journey.
Good people. Interesting problems.
Different teams, different challenges, and opportunities to turn ideas into thoughtful digital experiences.
A bit about how I work.
I'm a Product Designer who enjoys turning complex problems into simple, thoughtful product experiences.
I'm curious about how people think, what makes products useful, and how the right details can make an experience feel effortless. My process is grounded in understanding the problem, exploring possibilities, and working through the details until the experience makes sense.
I'm always learning, unlearning, experimenting, and looking for better ways to build.
Things I do
There's more where that came from.
Explore more of my design work, experiments, and explorations on Behance.
Ride-hailing breaks down at the exact moment people need it to work. Unclear pickup locations, missed connections, and route uncertainty create stress, delays, and safety concerns. Rideboot is a concept case study that tackles these real-world problems head on, redesigning the ride-hailing experience to be clearer, safer, and more dependable for both riders and drivers.
What riders are saying
Was easy to use, but unfortunately when I actually took my first ride and there was a slight miscommunication on my part, there was no way for me to reach out to the driver. No way to chat or call from my app, the application seemed half-broken. Only because I had the luck of being assigned a patient and helpful driver was I able to still get the ride I needed, but of course had to pay 8 euros in waiting fees because the app bugged out and couldn't offer me any possibility to communicate.
My pickup point was up a long driveway and I purposely set my pickup point to be just outside my building. When the app said that my driver was here, they were sitting all the way at the bottom of the driveway which I was unable to reach due to my limited mobility. The app ended up charging me an additional 12 dollars for the time it took for my driver to find me. I'm super dissatisfied that I was charged for something that was delivered incorrectly and this is unjust.
sorry but absolutely not. since I started using this app, problems always. The taxi man never finds his way to me and canceling a ride is difficult too! 0/100
Reviews included in the original case study.
Process
This section walks through the approach taken in the project, detailing each phase from research and planning through design.
Research and planning
I began by studying how people actually use ride-hailing apps in everyday situations. From riders standing in the wrong pickup spot to drivers circling endlessly to find passengers, I identified recurring patterns of frustration, key rider and driver segments and translated their real-world struggles into feature ideas designed to make pickups clearer, rides safer, and experiences more reliable.
Design and prototype
I create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Solutions
Rideboot addresses common ride-hailing frustrations such as missed pickups, unclear locations, and route uncertainty. This solution prioritizes real-world usability to reduce confusion, improve safety, and build trust on both sides of the ride.
Clearer pickups
Rideboot guides riders to the right pickup spot instead of just dropping a pin by adding an option to upload landmark images.
Booking screen with an optional landmark photo for the pickup point.
Trip entry with pickup, destination, stops, and an optional fare cap.
Smarter route clarity
Riders get alerted when route is changing, a button that immediately sends messages to emergency contacts.
Route change alert asking the rider to confirm they are safe.
Ride security
Introduced a panic button, that immediately sends messages and live location to emergency contact and rideboot support and security team.
Ride screen with Share Live Location and Panic Button behind the route alert.
Result
Reduced pickup confusion by introducing clearer, landmark-based pickup guidance and real-time rider and driver alignment.
Users reported a significant improvement in their sense of safety due to enhanced security features, including the panic button and route deviation detection.